"[GamesStop] indicated that software publishers are more enthusiastic about partnering with it," Baird's Colin Sebastian wrote. "For example, by offering exclusive content on each major game release, and longer term, future models may include GameStop offering exclusive gameplay."
GamesBeat asked him to clarify what exactly that "future model" meant, and Sebastian added the retailer is thinking about "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game."
So if you thought it was stupid that peripheral content like skins and maps was split up between retailers, just wait until GameStop can offer actual parts of a game you can't get anywhere else. Then wait for Walmart and Best Buy and Amazon to catch on. It'll be great.
Theres something seriously wrong with the world.